Banner Ads on RV4.US

Banner Ads – Search Results – Brand Targeted

The most powerful ads that are available on RV4.US are the Brand targeted ads on the Search Results and individual model pages.

When a user has completed their search, the results are displayed with pictures of the floorplans that match their filters and Top Ten list. Each model can have an ad displayed for a dealer that carries the Brand for which the RV Model belongs.

RV4.US does not have the capability to include geolocation in the ad displays at this time. Your ad will be displayed for every result for that brand irrespective of the location of the searcher.

Banner Ads – Run of site

RV4.US employs banner ads that are run of site and appear in the footer of every page, including the RV Search Results page. These ads are rotated through advertisers as users navigate the site.

There are several pages that also have Above the Fold banner ads available, such as the About This, FAQ, Glossary, etc.

The below footer ad requires a 728 x 90 leaderboard ad as well as a 320 x 50 ad to be displayed on devices with a small screen. We do not recommend resizing your 728 x 90 ad to fit the 320 x 50 form factor as it will not display properly and will not get the response you’re hoping for.

There is no Above the Fold ad space on the home page.

Banner Ads – Home Page

The banner ad on the home page is placed between the Manufacturer Carousel and the Info Cards.

The home page banner is considered below the fold because it will not appear when the site is first rendered in the browser, especially on a mobile device. The below fold home page ad requires a 728 x 90 leader board ad as well as a 320 x 50 ad to be displayed on devices with a small screen.

Ad Sizes

728 x 90 Leaderboard
This is the size of ad which is most popular on the internet. It is used when displaying ads on desktop, laptop and large screen tablets.

320 x 50 Mobile Banner
This the size of ad which is most popular for display on mobile devices. RV4.US wil display this ad if the device screen is < 576 pixels wide.

160 x 600 Wide Skyscraper
This ad will appear to the left and the right of every page on the site. This ad is hidden on mobile devices, as the screen is not wide enough to display this ad along with the content.

The ads appear to the left and right of the content. Since over 90% of users that land on RV4.US are on a mobile device of one type of another, these ads will only be seen by a small percentage of users.

Ad Rates

Ad Size Description CPM CPC
728 x 90 – Leaderboard Footer $ 30.00 $ 2.00
728 x 90 – Leaderboard Above Fold most pages $ 40.00 $ 2.00
728 x 90 – Leaderboard Below Fold Home Page $ 40.00 $ 2.00
320 x 50 – Mobile Banner Footer – Run of site $ 30.00 $ 2.00
320 x 50 – Mobile Banner Above Fold most pages $ 40.00 $ 2.00
320 x 50 – Mobile Banner Below Fold Home Page $ 40.00 $ 2.00
160 x 600 Wide Skyscraper Left side of content – Run of site $ 40.00 $ 2.00
160 x 600 Wide Skyscraper Right side of content – Run of site $ 40.00 $ 2.00
Get Started with Ads!
Ad Size Description CPM CPC
728 x 90 – Leaderboard Brand Targeted Ad $ 50.00 $ 3.00
320 x 50 – Mobile Banner Brand Targeted Ad $ 50.00 $ 3.00